Alison (Ali) has over 15 years of experience in market research and communications strategy. She specializes in helping organizations improve their product and service offerings and communications strategies by giving them a better understanding of their market, key audiences, unmet customer needs, and most effective messaging strategies. Ali develops targeted research projects that use multiple data sources and data collection methods to triangulate in on more effective research results. She excels at turning large amounts of data into insightful and actionable information. She is also an experienced communications professional with more than 15 years of experience developing and implementing communications strategies for corporations and non-profits.
Ali’s work experience covers a wide range of issues and industries including automotive; alternative fuels; energy; financial services, food and beverage; hospitality; oil and gas; and pharmaceuticals. Her client list includes Eli Lilly, Ford Motor Company, Hyatt, Hess, Keurig Green Mountain, the National Biodiesel Board, the Propane Education and Research Council, Smithfield Foods, Southwestern Energy, the U.S. National Park Service, and the U.S. Forest Service.
Before joining TSN, Ali was a corporate strategy and communications consultant at other agencies. She has a Ph.D. in market research and consumer behavior from the University of Montana, an M.B.A from the University of Michigan’s Ross School of Business, and an M.S. from the University of Michigan’s School of Natural Resources and Environment. She lives in Missoula, Montana, and recently returned from living in Sweden for two years.
Vice President of Strategy and Research