Take Control of Social Media: Measure Your Social Media
Use Social media to Drive Customers to Your Site
In the early 2000s, having a corporate website was no longer just a novelty. A web presence became the standard for brands large and small and if it didn’t exist, it seemed a little odd.
Social media is like that today. It’s just expected that a brand will have an online presence on platforms like LinkedIn, Twitter, Facebook and YouTube, among others. Lack of participation in these outlets could alter the perception of the company that in turn could impact business. Would you want to work with a company that seemed behind the times?
You don’t have to do this alone. TSN can manage your social media campaigns and provide detailed metrics of your success!
But having a social media presence and making the best use of it are two different things, which is why it’s important to have a well-thought out social media strategy. What platforms make the most sense, and what are your objectives for those platforms?
With regard to platforms, many brands launch a Facebook page and start posting news items about itself. But what happens if your target audience congregates at LinkedIn or Twitter? That’s why it takes research to determine where your target audience is. TSN provides social media monitoring utilizing one of the best software platforms available, Sprout Social.
We help you develop your goals, determine what your presence will be, and make sure we change your strategy as social media evolves. Will you use it as a brand awareness tool, or perhaps as a listening post for customer questions and concerns? Or are you looking to drive sales leads from your social media platforms into the sales funnel? Each of these objectives are absolutely valid, but require front-end thinking to make sure that you’re getting the most out of the work you’ll put in by launching and managing those platforms.
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