No matter the size or age of your brand, email marketing offers many benefits that can grow your business. Below are TSN’s top seven reasons why you should consider utilizing email in your marketing strategy.
1. Brand Awareness
There are many ways to build your brand but working through email allows you to get personal with your audience and target groups within them based on interest or demographic. Also consider Marketing Sherpa’s research that says 91 percent of adults like to get promotional emails from companies they do business with.
2. Reach Your Audience Directly
That same study from Marketing Sherpa also found 72 percent of people prefer to get promotional messages by means of email. With email marketing, you are able to get a message straight to your audience, in a place most people look every day. It is one of the easiest ways to reach consumers and inform them.
3. Boost Sales
Sending emails can help you to create more business. According to a 2018 research study from SaleCycle, 59 percent of people surveyed say marketing emails influence their purchase decisions. Many email marketing services allow you to segment your audience to see who are current customers, what they’ve purchased and if they’ve left your website without taking any action. You can use those details to personalize your emails and target people based on their history. Also, when people are ready to buy something, they often look at emails for more information about your brand and special offers.
Email is an easy way to send business announcements, information about new products and services, and industry news to keep your audience informed. Each email campaign is an opportunity to sell your brand and connect with your audience. You can share your news by sending out a recent blog post or putting together a regular newsletter.
5. Increase Web Traffic
An email campaign is a great opportunity to push your audience to your website. If you’re trying to increase sales for a specific product, you can promote it in an email and measure the results. By getting more visitors to your website, you can increase your remarketing audience and who sees your business ads when they’re browsing online.
6. It’s Affordable
According to MailChimp, email marketing is one of the most cost-effective ways to communicate to your audience. If you want to use an automation platform, you’ll need to pay but using it may help your bottom line. A 2015 study by DMA found that for every dollar spent, email has an average $38 return on investment (ROI).
7. Reach Consumers on Mobile
According to 2018 research from Litmus, 46 percent of all email opens are through mobile devices. Knowing that your audience is likely opening about half of all their emails on their phone, email is an effective way to reach people.
Something else to consider: don’t rely on social media alone for your marketing efforts. McKinsey says email is about 40 times more effective than Facebook and Twitter in helping you get new customers. Also, know that you don’t own your social media followers; Facebook, Instagram and Twitter do. And if those companies decide to change an algorithm, you won’t have control over who is seeing your content, which can impact business. As social media marketing expert Jenna Kutcher says, “Social media is an important part of this strategy because it is the first step, but we have to continue the process on our websites and in email marketing strategies so that they are all working in tandem.”
If you need help getting your email marketing plan started or are looking for some strategy tips, we outline the steps you can take here.