Brand Development Should Mirror Its Life Lessons

With back-to-school time right around the corner, I couldn’t help thinking about the days when going to school was my only “job”. Regardless of the grade, every year was the same routine — I walked into my classroom with the expectation to work hard, learn new things...

When it Comes to Website Design, Form Follows Function

True or false: Really cool websites sell more product. That’s actually false. Websites don’t sell product – great products, and great marketing, are what sell. Of course, great content on a website is an important part of the inflection point. Take a look at the...

You Have a Great Case Study – Now What?

    TSN Communications has written dozens of case studies for our clients over the years. These timely success stories are a great way to show the value and quality of your product or service. It does this by showing how your product or service solved a customer...

Five Tools to Better Writing

In my last Blip (What’s in Your Communication Toolbox?), I referenced the communication reports I wrote for my dad during my childhood. Every Sunday my sister and I were expected to turn one in. Years later when I asked my dad why he made us do these (on top of our...