Harnessing the Power of Media Relations

I love my job. I get to work with not one, but two great teams – my TSN Communications coworkers, of course, but also my journalist colleagues.I worked as a journalist for 12 years before getting into marketing communications and PR, and thus I feel like I know...

The Fifth Dimension of Your Communications Plan

As a council member for a public university, I recently went through an exercise of “dream, design, develop, deliver” for a university-wide diversity summit. It was a great exercise, but I got to thinking something was missing: the fifth dimension. Try this approach...

Live Stream Your Next Event

In the Mar/Apr 2017 issue of Associations Now magazine, there is an excellent article by Samantha Whitehorne called, Five Reasons to Consider Live Streaming Your Next Event. Here at TSN, we have the capabilities to do live streaming and I agree with Samantha, there...

No Need for High-Priced Talent

Video animations allow you to get your message out quickly and inexpensively. We recently completed the following animation for our client the Foodservice Packaging Institute. Find out how you can save thousands using...

Effective Media Outreach Requires That Personal Touch

Building relationships with media members isn’t an impersonal mission. You’ve got to get to know your target media reporters and editors. Get their attention. Then, keep that attention with a bit of personality. I remember one instance when I first started in the...