What Newsrooms are Looking For

Having spent more than a decade in newsrooms, I know it can be tough to get a journalist’s attention. Thanks to social media, the news cycle moves quicker than ever before and newsrooms ask more of their journalists than they did 15 years ago — and even five years...

3 Benefits of Market Research

As businesses and organizations begin to implement their 2019 goals, we recommend turning attention to your target audience. One way to do that: market research. Market research not only helps your brand, but it helps your bottom line. It allows you to get to know...

Harnessing the Power of Media Relations

I love my job. I get to work with not one, but two great teams – my TSN Communications coworkers, of course, but also my journalist colleagues.I worked as a journalist for 12 years before getting into marketing communications and PR, and thus I feel like I know...

The Fifth Dimension of Your Communications Plan

As a council member for a public university, I recently went through an exercise of “dream, design, develop, deliver” for a university-wide diversity summit. It was a great exercise, but I got to thinking something was missing: the fifth dimension. Try this approach...

Live Stream Your Next Event

In the Mar/Apr 2017 issue of Associations Now magazine, there is an excellent article by Samantha Whitehorne called, Five Reasons to Consider Live Streaming Your Next Event. Here at TSN, we have the capabilities to do live streaming and I agree with Samantha, there...