Adjusting Your Social Media Presence

While crisis communication plans have been around for decades, the proper way to communicate during a world-wide crisis is uncharted territory. Even so, there are some guidelines and tips to follow when altering your social media presence right now. With news about...

Three Tips to Strengthen Relationships

Restaurants across the nation have had to figure out how to keep their doors open. Some have closed permanently or maybe only temporarily, others have added delivery or curbside pick-up. Yet, how do these businesses let their customers know? Like these restaurateurs,...

Reworking Your Communications Strategy

While the world seems like it’s turned upside down right now, it’s critical for you to stay in touch with your customers, members or target audiences. These people are your reason for being, so checking on their welfare just makes sense. Consider this: Studies have...

Beginners’ Guide to Media Outreach

You are ready to share the good news of your product or service publicly. Or, you need to defend your company on some front. You or a spokesperson are ready to talk to the media. Now what? Why Aim for Media Outreach? Media outreach is a key component of public...

Get More People to Read Your Press Releases

One way to modernize the all-important press release for your business is to give it a catchy headline. This post will talk about the importance of distributing a press release, and include what changes you can make to make it more effective. We’ve previously...

How to Grow Your Email Contacts List

It’s the old chicken and the egg. You need more customers, but prospects can’t know about all the great things you’re doing unless you can communicate with them. And you can’t communicate with them unless you have their contact information, which you may not get until...