Shift Your Event from In-Person to Online

As most people are adapting to fewer or no in-person meetings and conferences, now may be an optimal time to reach your target audience through a virtual event beyond the typical Zoom call. For any events on your organization’s calendar, consider if any can be hosted...

Adjusting Your Social Media Presence

While crisis communication plans have been around for decades, the proper way to communicate during a world-wide crisis is uncharted territory. Even so, there are some guidelines and tips to follow when altering your social media presence right now. With news about...

Three Tips to Strengthen Relationships

Restaurants across the nation have had to figure out how to keep their doors open. Some have closed permanently or maybe only temporarily, others have added delivery or curbside pick-up. Yet, how do these businesses let their customers know? Like these restaurateurs,...

Reworking Your Communications Strategy

While the world seems like it’s turned upside down right now, it’s critical for you to stay in touch with your customers, members or target audiences. These people are your reason for being, so checking on their welfare just makes sense. Consider this: Studies have...

Beginners’ Guide to Media Outreach

You are ready to share the good news of your product or service publicly. Or, you need to defend your company on some front. You or a spokesperson are ready to talk to the media. Now what? Why Aim for Media Outreach? Media outreach is a key component of public...