Brand Development Should Mirror Its Life Lessons

With back-to-school time right around the corner, I couldn’t help thinking about the days when going to school was my only “job”. Regardless of the grade, every year was the same routine — I walked into my classroom with the expectation to work hard, learn new things...

Who Needs a Project Manager? You Do!

No company is too big or small for a dedicated project manager. A single individual who guides a project from conception to completion and beyond can play a crucial role in the opportunities presented to your company. And what organization doesn’t want to have a...

Facebook Basics for Businesses: Stop Wasting Your Time!

True or False: Everything your business posts on Facebook chronologically appears in your friends/followers newsfeed. Answer: FALSE! Of course, it’s every business’ social media dream that once the “post” button is clicked, your message is delivered smack on the top...