Harnessing the Power of Media Relations

I love my job. I get to work with not one, but two great teams – my TSN Communications coworkers, of course, but also my journalist colleagues.I worked as a journalist for 12 years before getting into marketing communications and PR, and thus I feel like I know...

Develop Clear Objectives for Your Social Media Platforms

In the early 2000s, having a corporate website was no longer just a novelty. A web presence became the standard for brands large and small and if it didn’t exist, it seemed a little odd. Social media is like that today. It’s just expected that a brand will have an...

3 Steps to Thought Leadership Through Smart Media Relations

Let’s be clear. Media relations is more than simply submitting a press release to a publication and hoping it runs. You have to provide journalists exactly what they need when they need it – and sometimes, proactively anticipate those needs – while being mindful of...

Attending a Trade Show? Have a Game Plan

Trade show season is in full swing, and our team has been busy at various events around the nation. Such is the life of a marketing communications agency … and we love it. Maybe you don’t adore attending trade shows the same way we do, but you do realize their...