3 Steps For an Effective Social Media Marketing Plan

Social media has become more than sharing photos and keeping up with people you haven’t since college. In recent years, we saw Facebook become a tech giant with the power to shape opinions and influence events, and witnessed how Instagram can influence what people buy...

What Newsrooms are Looking For

Having spent more than a decade in newsrooms, I know it can be tough to get a journalist’s attention. Thanks to social media, the news cycle moves quicker than ever before and newsrooms ask more of their journalists than they did 15 years ago — and even five years...

3 Benefits of Market Research

As businesses and organizations begin to implement their 2019 goals, we recommend turning attention to your target audience. One way to do that: market research. Market research not only helps your brand, but it helps your bottom line. It allows you to get to know...