Key Elements of a Successful Social Media Campaign

Gone are the days when social media was simply posting photos and adding businesses to Facebook. Now, each move you make on Facebook, Instagram, Twitter and LinkedIn needs to be planned, executed and measured. Part of your public relations strategy should be effective...

5 Steps to Writing Better Blog Posts

By now, you likely know the importance of blogging for your business. If you don’t, check out our recent posts on 10 ways blogging can help your organization and how you can become a thought leader through blogging. Blogging is a necessary part of any content...

Don’t Make These Common Press Strategy Mistakes

Whether you’ve been working with the media for decades or you’re just starting out, no public relations professional is immune to the challenges of the industry. As techniques and newsrooms change, there is a constant need to adjust practices to ensure businesses are...

10 Ways Blogging Can Help Your Business

It seems blogging is everywhere. But for good reason. Not only does blogging allow you to reach a bigger audience, it’s proven to offer benefits for your business. In fact, it can serve as the centerpiece of your marketing plan. Here are 10 ways blogging can help your...

6 Tips For Writing an Effective Press Release

You may ask whether press releases are still relevant. Cision, a leading press release distribution system, reports press releases boost content downloads by 250 percent and increase search visibility by 50 percent. And every day, news media around the globe read...
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