What Newsrooms are Looking For

Having spent more than a decade in newsrooms, I know it can be tough to get a journalist’s attention. Thanks to social media, the news cycle moves quicker than ever before and newsrooms ask more of their journalists than they did 15 years ago — and even five years...

3 Benefits of Market Research

As businesses and organizations begin to implement their 2019 goals, we recommend turning attention to your target audience. One way to do that: market research. Market research not only helps your brand, but it helps your bottom line. It allows you to get to know...