VIRTUAL PR AGENCY | WHAT WE DO
Creative Design
Our creative team of specialists can put their heads together to give you the most cutting-edge concepts, from web to logo design, that will appeal to your target audience and help you deliver your message in the most effective way possible.
From new logos to magazine covers, we can handle it all! To see some of our work click the circle above.
Media Relations
To ensure media saturation about your products, services, VIPs and more, you need the right press contacts and a strong message. TSN Communications has formed relationships with countless media contacts from national, hometown and trade publications across the country.
We can design a specific media communication strategy for your company that will provide measurable, results-driven media outreach.
Digital Media Integration
Digital media is any media or communications for your brand or organization that is shared online. This includes social media, blogging, online press releases and photos, and even website copy. Digital media lends itself to having more control over your message and your audience than traditional media alone. This can create timely conversations with your potential customers, put a voice to your brand, and maintain brand loyalty. Using digital media to send brand information complements traditional media outreach and aims to catch and retain your audience’s attention.
Brand Strategy
From planning to implementation, TSN Communications will work to ensure branding messages are consistent throughout all your marketing components, strengthening your organization’s identity within your industry.
In today’s world of communications and media relations, it’s important to quickly and easily identify the target audience for your news. Having access to a media database simplifies that work, but you still need to know how to leverage the information contained within it to build and cultivate a working relationship with the media.
An association’s credibility and customer loyalty relies on sustaining a strong brand identity. TSN Communications can help you establish a positive identity through creative design, consistent messaging, promotional materials and membership recruitment programs.
Maximize Media Attention
From the message to the medium, a company’s growth comes from making its products and services known. Whether it is a well-placed ad or a targeted press release distribution, TSN can handle all facets of reaching out to the media to get results.
TSN currently uses Cision to create targeted media outlet lists for various industry outreach and to obtain the necessary contact information for press attending upcoming events and expos, or inform of breaking news events. Cision allows TSN the capability to contact thousands of media contacts at the click of a button. TSN distributes press releases using both the email capabilities of Cision and PRWeb, an online, interactive, multimedia press release distribution service (provided through Cision) that reaches a wide online audience, including journalists, bloggers, and end users.
Internet Video or Animations
We guide you from concept and script-writing to shooting, editing and distribution. We offer a wide range of video production services for all industries. Whether you are looking for professional video, Internet broadcast or animations, or webinars, we provide personalized production services for every budget.
- Do you have a monthly or quarterly meeting to attend?
- Does your company have a new or existing product/service to promote?
- Is your company taking part in a large event coming up?
- Are you looking to establish your company as an industry leader?
MEET THE TSN TEAM™
Greg Zilberfarb
President and CEO
Greg started TSN Communications as a virtual agency so he could pick up top-notch talent from across the country without the need to relocate. He found that employees are more productive and happier, and he experienced fewer turnovers. TSN uses a team approach that Greg has trademarked, TSN Team™.
Natalie Hill
Client Services Manager
With over six years of agency experience, Natalie is well versed when it comes to day-to-day management and support of client accounts. With working experience in a diverse range of industries, she understands the fundamental concepts of what it takes to grow business.
Julie Goudie
Account Manager
With over five years of hands-on public relations experience covering a wide range of industries, Julie is adept at finding media opportunities for her clients that sync with each organization’s overall strategic communication plan and business objectives.
Janice Brewster
Communications Specialist
TSN Communications Specialist, Janice Brewster has 25 years of experience providing original articles, web content, blog posts and columns for a range of business-to-business and business-to-consumer magazines, and editorial clients.
Jenna Higgins Rose
Communications Advisor
Jenna joined TSN Communications in 2014. With more than 20 years of combined journalism and public relations experience, she is an adept storyteller for any industry or company. She specializes in news releases, newsletter articles, opinion editorials, social media, case studies, video production and web content.
Bill Polen
Vice President of Operations
Bill has over 29 years of experience in the utility industry demonstrating versatility with increased responsibilities in various forums including business development/marketing/sales, finance/accounting, operations/construction and customer service.
Julie Puckett
Vice President, Communications
As vice president of communications, Julie collaborates with clients to initiate public relations, marketing and communications strategies to strengthen their brand recognition and sales. She works closely with TSN Communications team members to develop and implement effective, targeted and results-oriented strategy — on time and on budget.
Melanie Pikosky
Communications Strategist
Melanie has more than a decade of experience in the field of public relations and marketing communications. Having worked at globally recognized public relations agencies and in-house communication teams, Melanie is a true asset to the TSN Communications family.
Julianne Barclay
Senior Cision Strategist
Julianne has been with TSN since 2011. With nearly 10 years of experience working with the Cision PR software system (previously Vocus), she knows how to make complex systems work to maximize clients’ communication efforts.
Laurie Adelhardt
Account Executive
A Kansas farm girl, Laurie has a passion for all things food and farming. She brings almost 30 years of experience in promoting a healthy and viable farm industry to TSN Communications. From product research to writing grants, creating exhibits to running events, Laurie seeks innovative solutions and timely responses in managing projects.
Alison Dimond
Vice President of Strategy and Research
Alison (Ali) has over 15 years of experience in market research and communications strategy. She specializes in helping organizations improve their product and service offerings and communications strategies by giving them a better understanding of their market, key audiences, unmet customer needs, and most effective messaging strategies.
Cheryl Polen
Director Logistics
Cheryl has more than 30 years of experience working for a large natural in gas utility company the Washington, DC area. Accounting and Customer Services arenas are the areas where Cheryl gained her experience working for Washington Gas Light Company.
Tracy Ruff
Senior Account Executive
Tracy joined TSN Communications in 2010. With more than 20 years of combined journalism and public relations experience, she brings a dynamic approach to every project. During her career, Tracy has written case studies, press releases, newsletters, feature and bylined articles, website content and more.
Gregg Voss
Senior Communications Strategist
Gregg joined TSN Communications in August 2014. His expertise lies in the areas of strategic communications planning and execution, and he leverages media relations to transform client brands into thought leaders in their industries.
Mary Zilberfarb
Graphic Designer
Mary is the newest member of TSN Communications. She reports to art director, Carey Donnelly, as the graphic designer. Since 2009, Mary has helped TSN on an as-needed basis with office tasks, but has become an official team member in May 2016.
Carey Donnelly
Art Director
Carey has more than 20 years of experience in the field of visual communication and graphic design. She has worked for dozens of clients, serving vastly different industries, making her a true asset to the TSN Communications family.
Katey Evans
Senior Client Lead
Before joining TSN, Katey was the public relations coordinator for the Delaware Farm Bureau where she wrote and edited the state Farm Bureau publication, The Leader, and worked closely with political decision-makers in Delaware to become informed on key legislative issues affecting the agriculture industry.
Sarah Kester
Research Analyst
As a research analyst, Sarah specializes in collecting qualitative and quantitative data for TSN Communications. Her project work includes conducting in-depth interviews and telephone surveys, as well as reviewing, collecting and reporting on a variety of data.MEET THE TSN TEAM™ INSPIRATIONS
Buck Goudie
Managing Pooch
Buck Goudie, a mini-goldendoodle who specializes in playing fetch, has over five years of managerial experience and leadership expertise. He is currently the managing pooch of his residential building in the Streeterville neighborhood of Chicago, the boss of his two parents, Julie and Chas, and the overseer of all activities at each of his local dog-friendly hangouts. When he’s off the clock, he enjoys chasing squirrels around Lincoln Park, a well-known Chicago landmark, and splashing around at any of the dog beaches located along Lake Michigan.
Stella Pikosky
Head of Security
Stella has more than four years’ experience being a stubborn bully – good thing she’s cute! In addition to ignoring commands, she enjoys eating anything she can get her paws on. When she’s not taking long walks with her family, or eating socks, you can find her snoring out on the couch.
Biscuit and Coconut Puckett
Terrier Team
As an elderly beagle, Coconut no longer provides day-to-day strategy but instead mentors others with her gentle reminders to slow down and enjoy life. Her most impressive skill is her commitment to food.
Biscuit, part of TSN Communications’ terrier team, communicates through constant movement. Working alongside Julie, she protects the office door with fierce loyalty. She trains others with her highly effective “one-step sleeping guide.”
Spanky Zilberfarb
Fitness Trainer
Spanky has more than 4 years of experience fitness training Greg and Susanne Zilberfarb in a constant effort to get them in shape. When he’s not racing, he keeps the yard free of vermin, chasing rabbits, squirrels and the occasional ground hog. He’s proficient in Microsoft Word although he does all his design work on a Mac.SOME OF OUR CLIENTS
HERE’S WHAT OUR CLIENTS SAY ABOUT US!
"My first comment to Greg was, 'What do you know about my business?' He said, 'Not as much as you, but we have a process to get you attention,' and he was right!"
Lynn D. – President, Foodservice Packaging Institute
"TSN doesn't charge a monthly retainer fee and after working with them for years, I can't believe other agencies do! Great work, on time and under budget!"
Jeff A. – Vice President Sales & Marketing, Spenco Medical Corporation
"TSN is a valuable asset to our company. Their knowledge of our business, the marketplace and public relations allow them to provide excellent insight and direction for our marketing plans. TSN’s team is not only great to work with, but they go above and beyond for their customers."
Chelsea U. – Marketing Manager, ROUSH CleanTech
Contact us!
There is intelligent life out there!